Client Profile – Smokey Joes Rubs

Smokey Joe’s Rubs originated in the home kitchen of its passionate owner Joe two years ago. Joe loved preparing healthy food, full of flavour, and wanted all-natural spice mixes to transform his own meals. Like many good businesses, when you see a gap in the market, you create the product yourself!

So, Joe worked with local suppliers to source a vast array of herbs and spices that he personally dries, roasts, grinds and blends to create his award winning range of rubs and loaded salts. Two years in, Smokey Joe’s Rubs has expanded exponentially, and the old home kitchen was no longer cutting the mustard seed. The variety and volume of spices needed a bigger home due to the building clientele and a large selection of IGA supermarkets, butchers and BBQ stores across the country stocking the rubs.

Smokey Joe’s Rubs has now opened a beautiful shopfront with commercial kitchen at the back, at 306 The Strand in Dianella, WA which displays the full range of spices and loaded salts, plus a selection of sauces, dips and glazes.

For his commercial kitchen, Joe came to Brayco to choose good quality, steel storage solutions to maximise the space and continue making the spices in small batches to maintain product integrity. Epoxy Wire Shelving was an ideal choice to store the myriad tubs of spices, which are a popular choice for kitchens due to the thick, sturdy steel supporting its four shelves (with the option for additional shelves).

Stainless steel flat benches are loaded up with further tubs of spices and the grinding machinery, perfect for commercial kitchens and ready for grinders to test their strength. Joe also selected some wall-mounted stainless steel shelves, positioned above the benches to keep items handy when working.

Brayco provided its expert advice on how to lay the shelves and benches out to maximise the space and Joe’s selection shows how well these products can support a busy, productive kitchen.

If you’re looking for help with good quality (and value) storage solutions for your commercial kitchen, contact us for a chat. Brayco has seven locations across Australia and New Zealand, stocked to the brim, so we can have products ready for dispatch or pick up within 24 hours of your order.